U.K. Bingo Sites Anxiously Anticipating U.S. Market Opening
Posted by: Johnny Smithwick / Category: BingoThe online bingo phenomenon has no doubt swept the U.K., and now there’s talk that bingo may soon hit American shores.
In December, U.S. Congress tried to pass a bill that would legalise and regulate online gambling in the country. Though the bill did not go through, political experts say that it was just “feeling it out,” and it may only be a matter of time that a better, more specific bill is created that will make online gambling, and hence online bingo, legal. Proponents of the bill suggest its biggest failure was that it was pushed through the Senate at the end of the year’s legislative session.
While major U.K. and European gambling companies abide by U.S.’s no gambling law, smaller, harder-to-track companies in other parts of the world aren’t necessarily as eager to comply. It is estimated that $5 billion leaves the U.S. every year in offshore gambling, a market that U.K.- and European-based gambling companies would love to tap into and the American government would love to regulate.
The inverse effect of the U.S. and the U.K.’s gambling relationship is that America’s biggest gambling institution is ready to try its hand at UK bingo.
Harrah’s-owned Caesars Bingo is preparing a launch later this year. Although the online bingo market is already a crowded field, Caesars is confident it will do well because of it name – Caesars Casino is one of the largest operations in Las Vegas and Harrah’s currently has casinos around the world.
In the meantime, major U.K. bingo sites aren’t too worried. While many new bingo sites started up last year, reputable ones that have proven their stamina remain strong. Plus demand for bingo is still growing, as hundreds, possibly thousands, of new bingo players sign up every day.
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