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Squeezing a profit out of marginal situations is what winning poker comes down to. The object is not to win every hand played, but to win every hand you play. The best way to do this is to out bet your opponents. Every bet made should have a purpose: Either it is made to induce a weaker hand to fold, or it is made to maximize the winnings on the hand.

Because there are many opportunities to outplay your opponents, you have to know which opponents you can outplay. Remember, it is difficult to finesse weak players, and the slow play often backfires because one of the loose limpers will hit a hand. The bluff won’t work, because these players call with any two cards. The following sections demonstrate many of the advanced aspects of the game and how best to play them.

Representing Your Hand

A strong bet represent a strong hand, especially when betting after the flop. If an Ace or King shows on the flop, you can represent an Ace or King in your hand by betting. Often, it is what you represent that is more important than what you actually have, especially if you have put your opponent on a medium or weak hand.

Shuffle Up and Steal

The most common place to steal the blinds is from the button. If no players have made a raise in front of you, and only the blinds are remaining in the game, a raise often accomplishes the steal. Statistically the blinds should fold unless they have a strong hand. Do not simply limp in, because the blinds will then normally check to see a half-price or free hand. It is a good place to pick up extra chips, but it is not going make you rich. It is often a way to end the hand quickly and have a new hand dealt with more players and more money available.

One thing to remember here is that some players, known in poker terms as defenders, are maniacal in their defense of their blinds. These players protect their blinds in situations that do not make statistical sense, solely to keep someone from stealing their blinds. Save your blind steals for other players who do not defend them as strongly, unless you have an extremely strong hand. With this strong hand, taking on the defender is often the correct move. A strong bet may entice the defender to free up a large quantity of chips. Though trying to take advantage of a maniacal defender is not always successful, it can be highly profitable in the end.

Stealing the Pot

Stealing the pot is easiest if you are the last player to act and the action was checked to you. At this point, a bet will reduce the number of remaining players or allow you to collect the pot without opposition. Do not use this ploy exclusively, as better players catch on quickly and begin check raising against your (most likely) poor hand. It is good to use this ploy to steal the pot when you have an excellent drawing hand, such as a nut flush draw. Players more often tend to “check to the raiser.” If you draw to your hand, you now have a larger pot to win. If you do not hit, you can always check, hoping the final card makes your hand.

Check-Raise

A check-raise is declining to bet when you first have the opportunity with the intention of letting another bet, so that you can then re-raise. Your intention is to lure them into a false sense of security, allowing your raise to increase the pot. After they commit to a first bet, they are more likely to call a second bet. If your re-raise is strong enough, they may decide to fold.

Check-Call

The check-call is often useful when you have a mediocre hand and you are unsure of its strength against the other hands. It is also very effective early in a session to set up opponents for a winning check-raise later. When playing a moderate hand, especially in limit games, it is not a bad move to check first, and then call an opponent’s raise, rather than raising on your own. After a few times, this pattern establishes a passive table image of a calling station. Opponents become confident betting into you and you can later make them pay when you aggressively play a solid hand.

The check-call, as well as the check-raise, is a great weapon with an extremely loose player to your left, allowing them to do all of your raising, thus masking the true strength of your hand. Unfortunately, the check-call can be dangerous for a mediocre hand when up against an opponent with premium cards. Another drawback is that, if no one else raises, the other players receive a free card.

Value Bet

A value bet may be your best move when you are positive you have the best hand. This bet is one that is small enough to entice a call on the river. In a limit game, it is easy to add that final bet. It is only a single bet and does not cost much, and the second best hand nearly always calls. For many players in a no-limit game it can be much harder to call. You want to make the bet small enough to call, but large enough to punish your opponent for making it. Do not give your opponent a free showdown at the river. You do not want your opponents to think you actually want them to make a call.

By making it appear you did not want a call, you might get an opponent to pay off your bet on the river. Most players only bet on the river if they have a strong hand, or, less frequently, as a bluff attempt. If you do not get the call, that is fine. Do not show your winning cards, collect the pot and leave your opponent wondering if it was really a bluff.

The Continuation Bet

A continuation bet is one where you start out betting strong pre-flop and keep pressing the bet all the way to the river. This is most effective with premium hands that improve on the flop, but you can also use it successfully if the flop did not improve your hand. By showing strength when you have a premium hand, other players assume you are doing so when you are on a draw or making a bluff.

The Squeeze Play

The squeeze play is a tactic best made in a no-limit game. When a player re-raises after a raise, it makes the players between the raisers afraid of being squeezed “Between a Rock and a Hard Place.” This is also known as “Stealing with Equity.” Do a squeeze play when you have a good hand and you suspect another player is on a draw. For example, you have top pair with the best kicker. Making a large raise or re-raise could force others off their hands, since the odds are against them making the straight or flush draw. Your aim is to change their pot odds to make it inadvisable for them to call.

Raising Under the Gun

In a limit game, this is when the person under the gun (or the first player to bet) raises rather than checks the bet, forcing the other players to call two bets at once. In a no-limit game, it is a large over bet or an All In bet. Your intention is to limit the number of players left in the hand. This move amounts to a reverse steal, since normally only a player with an exceptionally strong hand would raise so far out of position. Players who are notorious bluffers often do this. The effect almost certainly causes players to fold, but the ones remaining are equally as aggressive or have a premium starting hand. Often, players raise under the gun as a means of betting to gain information. It is best to use this tactic when only a few players are left in the hand.

About the author: Daniel L. Cox is the editor of Poker Insider Magazine, an e-zine dedicated to poker. He is also the award-winning author of “Winning Blue-Collar Hold’em: How to Play Low-limit Ring Games and Small Buy-in Tournaments” and three upcoming books on poker. He can be found on Facebook and Twitter at PokerInsiderMag, where he gives you a daily poker quote or pokerism.

“Hold’em is a lot like making love: Position is everything.” – WPT Host Vince van Patten

Determining your opponents’ playing styles is important, but gaining knowledge from your position is more so. Where you sit in relation to the dealer’s button is called Table Position. The three basic table positions in poker are early (the Big Blind, Small Blind and Under the Gun), middle and late (including the Cutoff and the Button). The reason the dealer rotates the button after each hand is because table position is crucial to determining appropriate odds and bets.

If you are sitting in late position — which is the strongest position — you will be able to see other players’ reactions to their cards before the action comes to you. This simple idea is behind the pokerism “Position is Power.”

Though the strength of your hole cards is important, how you use position in deciding your betting strategy is the most important tool in your poker skill set. Playing your starting hands the same no matter what position you are in is one of the gravest mistakes you can make. Though you may understand the strength of playing premium starting hands, incorrectly entering every pot without considering position is costly. The more information you possess, the more you increase your chances of winning the hand.

Your margin for error is less when you are sitting in early position. If you bet with a marginal hand pre-flop from early position, you can easily end up with a raise or even re-raise by players betting after you. This places you in the untenable position of immediately having to decide whether your hand is worth losing the extra chips (two or three small bets in limit, to an All-in in no-limit) just to see the flop. If you make the correct move and fold, you lose the chips you already put in the pot. Therefore, if you are in early position, you should restrict the hands you play to the top premium hands, because you have no way of knowing what the other players in the group are holding. Statistically at least one of the players behind you also has a premium starting hand. Though the big and small blinds are in early position, they have the advantage of acting last pre-flop.

If you are playing from middle position, you have players waiting for action and others that have already played. Though your pre-flop hand selection increases in middle position, in most situations you are still limited to playing strong opening hands. Since several players may be in the pot, you get better odds when playing weaker hands, but still have greater risk with the players behind.

Being in late position with a good hand has major advantages over being early with a good hand. Poker Legend Doyle Brunson once remarked, “If I had position on a player, I wouldn’t even need to look at my cards.” A player in late position holding a premium hand has the ability to manipulate the pot size, making future bets easier to call on the turn or river. When playing marginal hands, such as suited-connectors or Aces with weak kickers, it is especially important to be in late position.With the advantage of seeing your opponents’ actions before you act, you can expand the range of your starting hands, often playing weaker hands from late position. If you do not consider position when playing a hand, you give an edge to players who do understand its importance.

Since the button is the strongest opening position, many players try to bluff or over-bet a weak hand from this position. Gaining knowledge of other players’ styles helps you determine if they are overplaying a hand from the button or actually have a strong hand. Learning your opponents’ styles also provides a clue to how strongly you should protect your own blinds.

The type of game and the stakes involved can magnify the importance of position. In a low-stakes, limit game, with a table of loose players, position means less, since these players tend to play any two cards and draw to the end regardless. As the stakes get higher, position becomes more important. Position becomes even more important in no-limit play, as the threat of the All-in on each hand considerably raises the stakes more than in limit play.

About the author: Daniel L. Cox is the editor of Poker Insider Magazine, an ezine dedicated to poker. He is also the award-winning author of “Winning Blue-Collar Hold’em: How to Play Low-limit Ring Games and Small Buy-in Tournaments” and four upcoming books on poker. He can be found on Twitter at PokerInsiderMag, where he gives you a daily poker quote or pokerism.